There is no doubt that rifles and food storage are very important to the wise prepper. Often overlooked items like soap, shampoo, deoderant, socks, underwear, floss and the like are easily obtainable now. When the shtf happens these items will probably still be available but at a substantial higher cost. The CEO of Wal-mart has said that these items are going to greatly increase in price. So we are bugeting this stuff now rather than paying more for it in the future. It would be a good idea to stock up on this stuff for our friends, family and neighbors that have been told of what may come but refuse to even entertain the idea.